For Brands
License a verified Presence. Rights clear from the first image.
EMRG lets a brand license an approved Presence for a specific campaign, in days rather than months of negotiation. Every talent is verified, every right is checked before you see anything, and every decision is written down.
How a licence works
From your brief to a licensed campaign.
Five steps, all in Partner Studio. Nothing is licensed until the talent says yes.
- 01
Your brief
Tell Campaign Architect what you need: the objective, the channels, the territories, the dates. It prepares the brief with you.
- 02
The match
The Rights Engine checks every Presence against your brief, usage by usage and country by country. Only the talent whose rules allow it are proposed.
- 03
The Creative Preview
You see your campaign with the talent before anything is licensed, within the preview rights they set. Private, and marked as a preview.
- 04
Your request
You send the activation request with your proposed fee. The talent, or their licensed agent, sees it and decides. EMRG takes nothing on that fee and never negotiates it.
- 05
The licence
On a yes, the licence is recorded with its exact scope: usages, territories, dates. Your deliverables are produced within it, never beyond.
What is verified
Trust you can check, not a promise.
The talent
Every Presence is verified by our team before any brand can see it. Their face and voice are used only with their own consent.
Their rules
Each Presence carries a Rights Passport: what is allowed, where and for how long. The Rights Engine applies it to every request, the same way every time.
Their representatives
For artists, musicians and models, requests go to their licensed agent. The brand side never contacts them directly.
You
Every partner is vetted. Our team confirms each brand personally before Partner Studio opens.
The journal
Every step is written down.
EMRG keeps a journal of each campaign: who asked, what was checked, who decided and when. If a question comes later, the answer is already there.
- Brief saved
- Objective, channels, territories, dates
- Rights checked
- Each usage and country, against the Rights Passport
- Request sent
- Scope and proposed fee, as the talent sees them
- Decision
- Yes or no, by the talent or their agent, with the time
- Licence recorded
- The exact scope your deliverables are produced within
Signed agreements are the source of law: the journal records them, it does not replace them.
An example deliverable
What you receive.
A campaign for social and display, made with the licensed Presence and your own brand assets.
Regional activation, six weeks
- Images
- Campaign visuals for social and display
- Your brand
- Your logo and your product, laid out by EMRG
- Scope
- The usages, territories and dates of the licence
- Label
- Marked as AI-generated, with the licensed Presence
Illustrative example. No real talent, brand or deal is depicted.
Start a Project
Paul, our onboarding assistant, takes two minutes to learn who you are. He is an AI. Then our team confirms your brand personally, and Partner Studio opens.
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